80 years ago today, on December 4, 1931, Frankenstein arrived in New York City. This is the ad that ran in the New York Times.
The film had played to boffo boxoffice in a handful of cities over the previous two weeks. Word was that Frankenstein delivered on every gruesome thrill the posters promised. New Yorkers lined up in the rain, every showing was packed.
Today, the bolt-necked Monster is too familiar. The film’s graveyard, the laboratory, the torch-bearing mob are well-worn clichés, but back in ‘31, these were new and wondrous and disturbing images. There had never been anything quite like it. It was true, then, that
No Thriller Ever Made Can Begin to Touch It!
With thanks to George Chastain.
All Seats 35 cents: A different ad from The New York Daily News, and the story of the Mayfair Theater.
Frankenstein Premieres: Boxoffice receipts and a look at the trailer with scenes cut from the film.