The gag shot, from the September 7, 1957 issue of Sponsor — a trade publication for radio and TV advertisers — celebrated KRON-TV’s buying up the Shock! syndication package that would bring classic horror films to television. Shock! offered a whopping 52 films — including Frankenstein, Son of Frankenstein, Frankenstein Meets the Wolf Man, Dracula, The Mummy, The Invisible Man and The Wolf Man — a treasure trove of mystery and monster movies that would find a whole new generation of fans.
It’s Shock Theater Frankenstein Week on Frankensteinia.
Coming up next: Frankenstein hits New York, and the ratings are in!