The Pitch of Frankenstein

There are few characters, real or fictional, as instantly recognizable and universally beloved as Karloff’s Frankenstein Monster, two conditions that explain his popularity with advertisers. This recent ad, for Shinola Plus brand shoe polish, was created by the H2O Group of Guatemala, under Creative Director and Copywriter Julio Orozco Lanena,
with Art Direction by Nelson Hernández.

See the ad displayed here, along with companion versions using Universal’s Kharis and Lon Chaney’s vampire from London After Midnight.