Boris Karloff’s green head floats over the swooshing title and a luminous, redheaded victim on the movie poster-like dust jacket for the 1932 American edition of Mary Shelley’s novel. The art deco illustration is by Nathan Machtey.
Publishers Grosset & Dunlap struck a cross-promotion deal with Universal Pictures, releasing the book as a “Photoplay Edition” illustrated with a handful of stills from the James Whale film. Booksellers were urged to promote film showings at the local Bijou and theaters would reciprocate with lobby displays of the book.
Today, because of its direct connection to the movie, Grosset & Dunlap’s 1932 Frankenstein — though not scarce — is a highly desirable collector’s title. If the book comes complete with the very rare original dust jacket (as opposed to a facsimile jacket), it’s value rises dramatically.
Besides Frankenstein, the company’s horror movie tie-ins included London After Midnight (1927), Dracula (1931), Murders in the Rue Morgue (1932) and a novelization of King Kong (1933).
The Rue Morgue cover art features a composition similar to Frankenstein’s, complete with recumbent redhead.
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3 comments:
Very cool!
One of the prize souveniers of my 1925 Lost World collection is the photoplay edition of the Sir Arthur Conan Doyle novel (sans dustjacket, unfortunately). What makes that one particularly interesting is that it's actually seen in the film's trailer, when they open the book up to show how the movie replicates scenes right from it.
Cory, "Very cool" is a good description of your site, Voyages Extraordinaires, which I've added to my blogroll.
Thank you very much!
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