A head in a jar and the jazzy lettering on this 1972 Italian poster for The Horror of Frankenstein (1970) make for a highly original alternative to the film’s otherwise drab ad campaign. The regular poster sported a large sanguine sketch of the Monster’s head, sometimes sharing space with a green Christopher Lee in a double-bill with Scars of Dracula (1970).
The Horror of Frankenstein, a remake of 1957’s The Curse of Frankenstein, was Hammer Films’ daft attempt at rejuvenating the franchise, with Ralph Bates pegged for the part indelibly associated with Peter Cushing. The muscle-bound Monster was David Prowse, who would play the Monster again, this time as a hairy brute, opposite Cushing in Frankenstein and the Monster from Hell, shot in 1972 but released in ’74.
Cushing and Prowse would team-up again, post-Hammer, in Star Wars (1977), as Grand Moff Tarkin and Darth Vader.
'Gli orrori di Frankenstein' poster source: The Wrong Side of the Art!