Reading means identifying with characters in a book, becoming someone else, as suggested by this poster, one of a series, promoting the Mint Vinetu bookstore in Vilnius, Lithuania.
The reader here identifies with Mary’s Monster, right down to her green fingernails. Another poster in the series features H.G.Wells’ The Invisible Man. The reader wears a turban, matching the title character’s bandaged face. Other titles spotlighted in the series are Don Quixote and Hamlet.
The cozy bookstore, with sofas, Internet access and complementary mint tea, buys and sells “preloved books”. The advertising campaign was devised by the Italian Love Agency. The complete set of posters can be seen on I Believe in Advertising.
Via Buffet Complet.