August 6, 2012
The Monster in dramatic silhouette dares Brisbanians to see Frankenstein, June 1932. They responded in droves.
, accompanies a photo of Mae Clarke's bedside swoon.
Frankenstein was pronounced “The picture that is making Brisbane sit up and take notice” and, indeed, its showing at the Tivoli was immediately followed by a stint at the Majestic, and then on to a third week at the Valley.
”. Repurposed in 1927 as a cinema, the Tivoli was then billed as “Brisbane’s Most Popular Talkie House”. It would fall to urban renewal in the late Sixties.
By the time Frankenstein played Brisbane, the film was already a top box-office draw. As we’ve seen over this series of posts, the PR people at the Tivoli, with bold ads and even an in-person Frankenstein appearance, made sure that everyone knew that The Monster was in town.
In weeks to come, we’ll visit other towns and enterprising theaters all over the world where Frankenstein was rolled out in style.