One of the best things about blogging is reading the comments that you, the readers, add to the posts. Reacting to my recent Frankenstein of 1958 posts, Tim Lucas of Video Watchblog reflected on the use of the menacing claw imagery in advertising campaigns, the same year, for both The Revenge of Frankenstein and Frankenstein 1970. Here’s the evidence.
The claw pointing at a victim was a striking element of the Revenge poster (at right, and another one here).
As for the twisted claw on the Frankenstein 1970 poster (seen above, augmented with stitches, clamps and bolts!), it was suggested by the film’s opening sequence, a real pulse-pounding attention grabber, where a hulking Frankenstein Monster stalks a panicked woman. It turns out to be a trick sequence, a scene for a horror movie being shot on the grounds of Frankenstein’s estate.
I think many viewers came away from the film wishing the “real” monster in this one had been half as cool as the “fake” monster in the opening sequence.
The French poster for Frankenstein 1970 reads, "A Monster For Tomorrow... The New Demon of the Atomic Age!"
Posters courtesy Jean-Claude Michel.