James Whale’s Frankenstein, opening in selected cities on November 20, 1931,
was an instant hit. Pre-release ballyhoo had promised it would “out-Dracula Dracula”, and first day newspaper ads featuring its baleful
Monster brought out the crowds. Within a week, Universal was already touting
its box-office, Standing Room Only business as the season’s sensation.
Quoting Detroit papers and boasting
record-breaking showings in Washington, Providence and Milwaukee, this ad, the
first of three published in quick succession and aimed squarely at exhibitors,
appeared in the New York-based Film Daily
on Wednesday, November 25.
Check back here this week, I’ll be
posting two more Universal trade ads.
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