We are used to seeing the iconic Frankenstein Monster on TV— with inevitable flattop, bolts and green face — flogging everything from soft drinks and beer to pain meds and cellphone services. Here’s an ad from way back in 1935 — the earliest I’ve seen — of The Monster as pitchman… for refrigerators!
“No Greater Thrill…” the ad goes, “Than the Bride of Frankenstein… and our 1935 Kelvinator!”
Printed large, across three columns in New Orleans newspapers, the ad is a curious example of cross-promotion stunts often suggested to exhibitors by Universal. For the original FRANKENSTEIN of 1931, theatre owners were urged to trade ads with a local bookstore stockpiling the new Photoplay edition of Mary Shelley’s novel. Here, for BRIDE OF FRANKENSTEIN, the New Orleans’ Orpheum plunked a “thrilling” new Kelvinator fridge in its lobby in exchange for the movie’s poster being displayed at the legendary Godchaux’s Department Store on Canal Street. The offbeat idea was credited to the Orpheum’s manager Victor Meyer and adman Gar Moore.
The Orpheum also fielded The Monster live and in person, working the crowds, and the ambulance-out-front routine complete with nurses on duty. A bandage-wrapped dummy Bride strapped to a gurney was trundled around town, and local newspapers participated in a search for a New Orleans’ own “bride” for The Monster.
“No Greater Thrill…” the ad goes, “Than the Bride of Frankenstein… and our 1935 Kelvinator!”
Printed large, across three columns in New Orleans newspapers, the ad is a curious example of cross-promotion stunts often suggested to exhibitors by Universal. For the original FRANKENSTEIN of 1931, theatre owners were urged to trade ads with a local bookstore stockpiling the new Photoplay edition of Mary Shelley’s novel. Here, for BRIDE OF FRANKENSTEIN, the New Orleans’ Orpheum plunked a “thrilling” new Kelvinator fridge in its lobby in exchange for the movie’s poster being displayed at the legendary Godchaux’s Department Store on Canal Street. The offbeat idea was credited to the Orpheum’s manager Victor Meyer and adman Gar Moore.
The Orpheum also fielded The Monster live and in person, working the crowds, and the ambulance-out-front routine complete with nurses on duty. A bandage-wrapped dummy Bride strapped to a gurney was trundled around town, and local newspapers participated in a search for a New Orleans’ own “bride” for The Monster.
7 comments:
>The Monster as pitchman… for refrigerators!<
Well, Pierre - recall that within a few sequels, the poor fellow would be locked in ice!
-Craig
Heya i'm for the first time here. I came across this board and I find
It truly useful & it helped me out much. I hope to give something back
and help others like you aided me. 바카라사이트
Greate article. Keep writing such kind of info on your page.
Im really impressed by it. 카지노사이트
스포츠토토 Hi Dear, are you in fact visiting this web site regularly, if so after
that you will absolutely get nice knowledge.
스포츠토토 Hi, I do think this is a great site. I stumbledupon it ;) I may revisit yet again since i have book marked it.
Money and freedom is the best way to change, may you
be rich and continue to help other people.
Il n'y a pas de belle surface sans une terrible profondeur. Et le cinéma https://filmstreaming1.video/documentaire/ en est la colonne vertébrale.
Look you spend a lot of time or effort to make this one for us. I truly appreciate you. I must share this one with my good friends. Now it's time to avail luxury airport transfer for more information.
Post a Comment